New consumer research done by Chadwick Martin Bailey shows over 50% of Facebook fans and Twitter followers say they are more likely to buy, recommend than before they were engaged.The study confirmed earlier results among consumers that those brands not engaging in social media are out of touch.
Just to give you one whopper of an example. The answer to a very important question: “What does it say about a brand if they are not involved with sites like Facebook or Twitter?”
- “It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54
- “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39
- “It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24.
- “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.” Female 55-59
Read the full report.
All and all some great food for thought and guidelines to maybe re-adjust your strategies?
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